- Advertising
- Campaign
For the Défi sportif AlterGo, we designed an advertising campaign that goes beyond performance to reveal the full richness of what’s possible. In collaboration with Montreal artist Spll girl, a bold illustrative style amplifies the images and infuses the campaign with movement, energy, and emotion. Combining visual power with authenticity, the campaign spotlights inspiring athletes and confidently celebrates the diversity of their journeys.
Défi Sportif Altergo
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Creative Direction
Benoit Mc Nicoll
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Graphic Design
Éric Lamontagne
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Illustration
Spll girl
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Photo
Martin Girard
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Photo Production
Shoot studio, Alex Verville
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Photo Assistant
Sébastien Miron
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MUA
Charlie Manning
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photo editing
Marie-Claude Lépine
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Video Production
Janis C. Mc Nicoll
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Direction and editing
Janis C. Mc Nicoll
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Texts
Guillaume Hébert, Janis C. Mc Nicoll
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Images
Jean-Michel Martin et Antoine Benhini
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colorization
Beatrice Tremblay
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Sound
Parade Studios
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Animation
Laurence-Anne Drouin
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