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Everything becomes
posible!

  • Advertising
  • Campaign

For the Défi sportif AlterGo, we designed an advertising campaign that goes beyond performance to reveal the full richness of what’s possible. In collaboration with Montreal artist Spll girl, a bold illustrative style amplifies the images and infuses the campaign with movement, energy, and emotion. Combining visual power with authenticity, the campaign spotlights inspiring athletes and confidently celebrates the diversity of their journeys.

Défi Sportif Altergo

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  • Creative Direction

    Benoit Mc Nicoll

  • Graphic Design

    Éric Lamontagne

  • Illustration

    Spll girl

  • Photo

    Martin Girard

  • Photo Production

    Shoot studio, Alex Verville

  • Photo Assistant

    Sébastien Miron

  • MUA

    Charlie Manning

  • photo editing

    Marie-Claude Lépine

  • Video Production

    Janis C. Mc Nicoll

  • Direction and editing

    Janis C. Mc Nicoll

  • Texts

    Guillaume Hébert, Janis C. Mc Nicoll

  • Images

    Jean-Michel Martin et Antoine Benhini

  • colorization

    Beatrice Tremblay

  • Sound

    Parade Studios

  • Animation

    Laurence-Anne Drouin

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