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Special treatment
for our
specialist physicians

  • Advertising
  • Campaign
  • Strategy

Orchestrated in collaboration with the Fédération des médecins spécialistes du Québec, the Providing Care campaign aims to raise public awareness of the challenges that specialist physicians face, as well as their tireless work to ensure their patients receive the best possible care. Bunka designed a strong visual identity and impactful messages to underscore the dedication of Quebec’s medical specialists. The multi-channel campaign was rolled out online as well as on billboards, radio and television. The key message emphasizes what drives the province’s 11,000 specialist physicians: a commitment to providing care.

Fédération des médecins spécialistes du Québec

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  • Strategy

    Benoit Mc Nicoll

  • Creative Direction

    Benoit Mc Nicoll

  • Art Direction

    Noëmie Pagé, Caroline Asselin

  • Graphic design

    Guylaine Moisan

  • Video

    Janis Mc Nicoll

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