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    • Identity

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    Whitekeys Vodka

    Client since 2016

    The world's best vodka deserved a top-notch product launch. Name, design, branding, website. A perfect mix for a legendary local product.

    • Advertising

    • Identity

    Rythme FM

    Client since 2009

    How do you express that "feel good" radio vibe on silent media? We figured it out. Come and see the stars!

    • Advertising

    • Packaging

    • Strategy

    La Petite Bretonne

    Client since 2020

    To help the product stand out on store shelves, we modernized and standardized the brand, while keeping its artisanal bakery attributes.

    • Advertising

    • Packaging

    • Strategy

    Ferme d’Hiver

    Client since 2020

    We designed the packaging and visuals for two of the brand's new high-end products: Winter Strawberries and Winter Mushrooms.

    • Advertising

    • Identity

    • Packaging

    Sainte-Marie Rum

    Client since 2017

    This spiced rum's name and visual identity are rooted in Montreal's former Molasses District.

    • Advertising

    • Identity

    CKOI

    Client since 2010

    Could we find one word to summarize the thousands of words that flow from one radio station per day, along with the larger-than-life personalities of its hosts? Yessssss.

    • Advertising

    • Identity

    • Packaging

    Shape hard seltzer

    Client since 2020

    We created a minimalist look to reflect Shape's pared-down list of ingredients and used vibrant colours to represent the fresh flavours of this made-in-Quebec hard seltzer.

    • Identity

    Cambli

    Client since 2018

    We developed a refreshed brand for North America's leading maker of innovative and durable armoured vehicles. The result was absolutely bullet-proof.

    • Identity

    Productions Déferlantes

    Client since 2017

    We aimed to capture the imagination by infusing the complexity and contagious energy of dance into the brand's identity and communications. Can you feel it?

    • Advertising

    • Identity

    • Strategy

    Les Îles Aperitif

    Client since 2018

    We embarked on a journey to reinvent the aperitif using a locally crafted spritz whose name and taste evoke exotic destinations. We landed on just the right brand name and identity.

    • Advertising

    • Identity

    98,5 FM

    Client since 2010

    What's in a name? Sometimes it's everything. Literally. Paul Arcand. Nathalie Normandeau. Patrick Lagacé. Real personalities who tell real stories.

    • Identity

    Association des radiologistes du Québec

    Client since 2018

    We completely redesigned the logo and brand image for Quebec's association of radiologists. That's our kind of medical imaging.

    • Advertising

    • Identity

    • Strategy

    Cremaglace

    Client since 2019

    Every detail is steeped in nostalgia—from the product name to the iconography, posters and even the cooler. Just like the good old days. But spiked. Because you also need to spoil your grown-up side.

    • Advertising

    • Identity

    • Strategy

    Federation of Dental Specialists of Quebec

    Client since 2017

    Who better than Paul Houde—the man who knows everything about everything—to explain the differences between the various dental specialties to the general public?

    • Advertising

    • Identity

    La Maison Bleue

    Client since 2017

    In addition to creating La Maison Bleue's brand identity, we developed a campaign to promote the tremendous community spirit that drives the organization's social perinatal care services.

    OPIQ

    Client depuis

    We developed an ad campaign for the Ordre Professionnel des Inhalothérapeutes du Québec (OPIQ) highlighting the values that drive respiratory therapists across the province. By promoting the profession and letting students know about this inspiring career, we met two objectives all in one breath.

    • Advertising

    • Identity

    • Strategy

    Whitekeys Vodka

    Client since 2016

    The world's best vodka deserved a top-notch product launch. Name, design, branding, website. A perfect mix for a legendary local product.

    • Advertising

    • Identity

    Rythme FM

    Client since 2009

    How do you express that "feel good" radio vibe on silent media? We figured it out. Come and see the stars!

    • Advertising

    • Packaging

    • Strategy

    La Petite Bretonne

    Client since 2020

    To help the product stand out on store shelves, we modernized and standardized the brand, while keeping its artisanal bakery attributes.

    • Advertising

    • Packaging

    • Strategy

    Ferme d’Hiver

    Client since 2020

    We designed the packaging and visuals for two of the brand's new high-end products: Winter Strawberries and Winter Mushrooms.

    • Advertising

    • Identity

    • Packaging

    Sainte-Marie Rum

    Client since 2017

    This spiced rum's name and visual identity are rooted in Montreal's former Molasses District.

    • Advertising

    • Identity

    CKOI

    Client since 2010

    Could we find one word to summarize the thousands of words that flow from one radio station per day, along with the larger-than-life personalities of its hosts? Yessssss.

    • Advertising

    • Identity

    • Packaging

    Shape hard seltzer

    Client since 2020

    We created a minimalist look to reflect Shape's pared-down list of ingredients and used vibrant colours to represent the fresh flavours of this made-in-Quebec hard seltzer.

    • Identity

    Cambli

    Client since 2018

    We developed a refreshed brand for North America's leading maker of innovative and durable armoured vehicles. The result was absolutely bullet-proof.

    • Identity

    Productions Déferlantes

    Client since 2017

    We aimed to capture the imagination by infusing the complexity and contagious energy of dance into the brand's identity and communications. Can you feel it?

    • Advertising

    • Identity

    • Strategy

    Les Îles Aperitif

    Client since 2018

    We embarked on a journey to reinvent the aperitif using a locally crafted spritz whose name and taste evoke exotic destinations. We landed on just the right brand name and identity.

    • Advertising

    • Identity

    98,5 FM

    Client since 2010

    What's in a name? Sometimes it's everything. Literally. Paul Arcand. Nathalie Normandeau. Patrick Lagacé. Real personalities who tell real stories.

    • Identity

    Association des radiologistes du Québec

    Client since 2018

    We completely redesigned the logo and brand image for Quebec's association of radiologists. That's our kind of medical imaging.

    • Advertising

    • Identity

    • Strategy

    Cremaglace

    Client since 2019

    Every detail is steeped in nostalgia—from the product name to the iconography, posters and even the cooler. Just like the good old days. But spiked. Because you also need to spoil your grown-up side.

    • Advertising

    • Identity

    • Strategy

    Federation of Dental Specialists of Quebec

    Client since 2017

    Who better than Paul Houde—the man who knows everything about everything—to explain the differences between the various dental specialties to the general public?

    • Advertising

    • Identity

    La Maison Bleue

    Client since 2017

    In addition to creating La Maison Bleue's brand identity, we developed a campaign to promote the tremendous community spirit that drives the organization's social perinatal care services.

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