Back

Exotic taste,
with local
roots

  • Advertising
  • Identity
  • Packaging

This spiced rum’s name and visual identity are rooted in Montreal’s former Molasses District.

Sainte-Marie Rum

  • Creative Direction

    Benoit Mc Nicoll

  • Art Direction

    Caroline Asselin et Noëmie Pagé

  • Graphic Design

    Caroline Asselin et Noëmie Pagé

  • Photo

    Duo Tang, Patricia Brochu

  • Photo

    Content Content, Simon Lebrun

Related projects