the kid
in you

  • Advertising
  • Identity
  • Strategy

Every detail is steeped in nostalgia—from the product name to the iconography, posters and even the cooler. Just like the good old days. But spiked. Because you also need to spoil your grown-up side.


  • Creative Direction

    Benoit Mc Nicoll

  • Art Direction

    Noëmie Pagé et Caroline Asselin

  • Graphic Design

    Caroline Asselin

  • Photo

    Duo Tang, Patricia Brochu

  • Photo

    Content Content, Simon Lebrun

  • Photo

    Rodeo, Nathan Lang et Magali Rack

  • Photo

    David Mamàn

  • Photo

    Cat Allegre

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