in the air!

  • Advertising
  • Campaign
  • Strategy

We developed an ad campaign for the Ordre Professionnel des Inhalothérapeutes du Québec (OPIQ) highlighting the values that drive respiratory therapists across the province. By promoting the profession and letting students know about this inspiring career, we met two objectives all in one breath.


  • J’te conseille de changer d’air

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  • Hé que tu respires mal

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  • Creative Direction

    Benoit Mc Nicoll, Pascal De Decker

  • Art Direction

    Noëmie Pagé

  • Graphic Design

    Elsie Roberge

  • Vidéo

    Production Qolab: Anick Gaudreault

  • Sound

    La Majeur

  • Media

    Dialekta: Marie-Michèle Brulé, Laura Bélanger, Philippe Montreuil

  • Photo

    Félix Renaud

  • Producer

    Sarah Tanguay

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