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Respect the choice,
spread the message

  • Advertising
  • Campaign
  • Strategy

In a world where women’s choices are still too often interrupted, this campaign gives the microphone back to those who deserve it. Through deliberately cut-off statements, it exposes the absurdity of imposed decisions. A simple, direct approach that puts one obvious truth front and center: your reason is the right one.

Grossesse Secours

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  • Strategy

    Benoit Mc Nicoll

  • Creative Direction

    Benoit Mc Nicoll

  • Account Management

    Florence Parent

  • Media Strategy

    Audrey Racine

  • Art Direction

    Noëmie Pagé

  • Video Production

    Janis Mc Nicoll

  • Direction and editing

    Janis Mc Nicoll

  • Photo direction

    Jean-Michel Martin

  • Sound recording

    Guillaume Hébert

  • MUA

    Marilou Bergeron

  • Colorization

    Beatrice Tremblay

  • Audio post-production

    Antonin Gougeon-Moisan

  • Animation

    Laurence-Anne Drouin

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