- Advertising
- Campaign
- Strategy
In a world where women’s choices are still too often interrupted, this campaign gives the microphone back to those who deserve it. Through deliberately cut-off statements, it exposes the absurdity of imposed decisions. A simple, direct approach that puts one obvious truth front and center: your reason is the right one.
Grossesse Secours
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Strategy
Benoit Mc Nicoll
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Creative Direction
Benoit Mc Nicoll
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Account Management
Florence Parent
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Media Strategy
Audrey Racine
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Art Direction
Noëmie Pagé
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Video Production
Janis Mc Nicoll
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Direction and editing
Janis Mc Nicoll
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Photo direction
Jean-Michel Martin
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Sound recording
Guillaume Hébert
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MUA
Marilou Bergeron
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Colorization
Beatrice Tremblay
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Audio post-production
Antonin Gougeon-Moisan
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Animation
Laurence-Anne Drouin
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