All-season
creativity

Client since 2020

After reflecting on how to strategically bring the brand closer to families, we completely reinvented the La Petite Bretonne brand.

This included redesigning the graphic platform while taking into account two important considerations: the specific codes used in supermarket bakery sections and the warm, people-focused values behind this proudly Quebecois family business. The logo is set against a beige background, reflecting the flour used to make their products. The font is slightly puffy, like dough rising as it bakes. The illustration of the "Petite Bretonne" girl was redesigned to give her a more authentic and confident look. As a result of these changes, the brand now has a strong, contemporary, relatable and proud image.

For the product line, we developed a pared-down design that leaves room for the new logo and allows the new navigation colours to stand out so that consumers can find what they’re looking for with ease. Orange, the brand’s distinctive colour, is the common theme.

Client since 2020

This was the spirit of the campaign, which featured animated La Petite Bretonne products having fun in different worlds. The goal was to drive home the message that La Petite Bretonne products are a great choice for a wide range of occasions, not just breakfast. The playful, light-hearted theme was designed to appeal to the brand’s target segments. The all-new brand image and packaging will be featured in a multi-platform ad campaign that includes billboards, television, daily newspapers and digital media.

Client since 2022

The excitement is real at the games table!
We played our cards right by personalizing these mocktails in collaboration with the artist MAIKA MTL. Zero proof. Tons of fun. Let’s play!

Client since 2017

This spiced rum’s name and visual identity are rooted in Montreal’s former Molasses District.

Client since 2020

We created a minimalist look to reflect Shape’s pared-down list of ingredients and used vibrant colours to represent the fresh flavours of this made-in-Quebec hard seltzer.

Client since 2019

Every detail is steeped in nostalgia—from the product name to the iconography, posters and even the cooler. Just like the good old days. But spiked. Because you also need to spoil your grown-up side.

Client since 2016

The world's best vodka deserved a top-notch product launch. Name, design, branding, website. A perfect mix for a legendary local product.

Client since 2018

We embarked on a journey to reinvent the aperitif using a locally crafted spritz whose name and taste evoke exotic destinations. We landed on just the right brand name and identity.